Conflict and the misattribution of arousal

December 7, 2017
00:0000:00

Picture yourself stepping out to cross the Capilano Canyon Bridge in Vancouver. It’s 230 feet high, 450 feet long, and it sways in the breeze. Just as you pass the midpoint in the bridge, when your anxiety is about peak, an attractive person of the gender toward which you’re romantically inclined asks if you’d be willing to stop, answer a questionnaire, and do an imagination exercise. After you’re done, they tell you they’d be happy to discuss the study further if you want to call that evening, then they tear off a corner of the paper, write down their phone number, and hand it to you. Do you call?

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